I was recently asked if I believed the letters following your name on your business card were too boastful. I'm talking about those little abbreviations that follow your name to list your credentials, certifications or memberships in professional organizations. It was when I "Googled" these letters that I discovered the proper name for these initials is "Post-nominal letters". I've even heard these letters referred to as "Professional Alphabet Soup or Designation Scrabble." Listing too many post-nominals may look as if you're trying to arrange a triple-word score while trying to use the letter Q that is worth a solid 10 points. Back to my thoughts on the use of post-nominals....Provided they are used correctly, No... I don't feel they are too boastful when they are always in line with the letters B.I.C.
B.I.C. is the abbreviation for "Because I Care". Theodore Roosevelt said it best in his statement, "People will never care how much you know until they know how much you care." Your education, experience or affiliations is of no value if people don't feel your heart.
Take pride in your designations and post-nominals because they signify your commitment and dedication. Post and present them proudly BUT use them wisely. Use these initials to create an opportunity to have a conversation and discuss your responsibility, advanced education and allegiance. In addition to your dedication, these post-nominals speak to the supplemental attributes you'll bring to the relationship.
M.O.M., D.A.D., F.R.I.E.N.D., S.O.N., D.A.U.G.H.T.E.R.,.....These may not be considered post-nominals but they still require B.I.C. Holding the designation or the title will have no impact if we first don't show how much we care.
The professional sales trainer and speaker in me are itching to take off on a twenty page blog or jump into your office to present a workshop on the powerful ways to use these post-nominals to your advantage but I'll save it for another day or different forum.
The bottom line to the message of this week is........Without exception, "People will never care how much you know until they know how much you care."
Annamarie Ibrahim, B.I.C.